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Ooma Sets Industry Standard for Sound Quality with availability of High-Definition Voice Technology

PALO ALTO, CA - Wednesday, October 6th, 2010

Ooma, Inc. today announced that High-Definition (HD) Voice, the latest component of Ooma PureVoice™ technology, is available on its award-winning Ooma Telo system. This marks the first time consumers can enjoy telephone calls in HD, further enriching the calling experience for those wanting a superior home telephony experience.

Ooma raised the bar on voice quality with the introduction of Ooma PureVoice technology in April, delivering excellent voice quality over substandard or overloaded Internet connections. Now, with the addition of Ooma HD Voice, Ooma Telo users can experience phone calls with twice the fidelity of a standard phone line when calling another Ooma Telo user. Beginning today, the HD Voice update will automatically roll out to all customers with an Ooma Telo.

“Telephone call quality is an area of technology which has yet to evolve since the 1960s – before many of us were born,” said Richard Tehrani, CEO of TMC. “Thankfully, VoIP allows call quality to improve drastically and Ooma’s decision to focus on this area of the market is impressive as it allows Ooma Telo users to take advantage of their leading-edge HD call quality at a reasonable cost. This focus on the sound of phone calls coupled with Ooma’s relentless addition of new features are two reasons to consider the company’s products for your home or business.”

“There’s a clear difference in the way our customers experience phone calls with friends and family using Ooma HD Voice,” said Jim Gustke, Vice President of Marketing at Ooma. “As consumers we demand the highest resolution viewing experience on our TV’s – now it’s time to expect the same from the telephone. Ooma sets the benchmark with its Ooma HD Voice offering, enabling rich, life-like sound quality.”

Ooma PureVoice HD Technology is now composed of five key components:

Ooma HD Voice: Ooma is the first residential phone service to support high definition voice technology. Compared to conventional telephones, Ooma HD Voice doubles the audio frequencies transmitted to deliver a richer, more natural sounding conversation to calls between Ooma Telo customers. An Ooma Telo Handset or HD compatible telephone is required to support Ooma HD Voice.

Additional components of Ooma PureVoice HD that were previously announced include:

• Advanced voice compression: Ooma uses an advanced voice compression algorithm that reduces bandwidth consumption by 60 percent over standard VoIP technology and is more capable of withstanding packet loss without degradation. This leaves customers with more bandwidth for all other online activities and increases the likelihood that voice traffic will be delivered properly by an ISP.

• Wire-speed QoS: 
Even though Ooma uses only a fraction of the bandwidth of standard VoIP technology, preserving voice quality requires that those packets arrive on time. The Ooma Telo prioritizes voice packets without slowing down the rest of a customer’s network. This way, customers can enjoy crystal clear calls even when uploading video clips, for example.

• Adaptive redundancy:
 Packet loss is the enemy of VoIP – it can cause voice to sound stuttered or garbled. The Ooma Telo detects packet loss on Internet connections and automatically sends redundant packets to boost the clarity of phone calls.

• Encrypted calls: 
Ooma takes privacy seriously. We use the same encryption technology to protect conversations that governments use to protect classified data. This makes Ooma even more secure than the traditional landline.

For more information and to listen to the difference of calling with Ooma PureVoice HD Technology versus other services, go to: purevoice home phone.

Availability

First unveiled and demonstrated at CES 2010, Ooma PureVoice HD Technology is now available to customers with the Ooma Telo and Ooma Telo Handset. The Ooma Telo and Ooma Telo Handset are available at Ooma authorized resellers including: Best Buy, Datavision, Fry’s Electronics, J&R, Micro Center, and leading online destinations including Amazon, BestBuy.com, Buy.com, Costco.com, Dell.com, JandR.com, NewEgg.com, OfficeDepot.com, PC Mall, Provantage, Shop Harmony, Staples.com, Sears.com, K-Mart.com, Tiger Direct, RCS, Nebraska Furniture Mart, B&H Photo and Walmart.com.

About Ooma, Inc.

Ooma (NYSE: OOMA) delivers phone, messaging, video and advanced communications services that are easy to implement and provide great value. Founded in 2003, the company offers Ooma Office for small to medium-sized businesses seeking enterprise-grade features designed for their needs; Ooma AirDial for any business looking to replace aging and increasingly expensive copper phone lines; Ooma 2600Hz for businesses that provide their own communications solutions built on an outsourced underlying platform; and Ooma Telo for residential consumers who value a landline experience at a more affordable price point. Ooma’s award-winning solutions power more than 1.2 million users today. Learn more at www.ooma.com in the United States or www.ooma.ca in Canada.

Contact:

Investors
Matthew S. Robison
Director of IR and Corporate Development
Ooma, Inc.
email: ir@ooma.com
phone: (650) 300-1480

Media
Mike Langberg
Director of Corporate Communications
Ooma, Inc.
email: press@ooma.com
phone: (650) 566-6693

Press

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