Ooma Expands Management Team to Drive Record Holiday Retail Sales, Brand Presence

Palo Alto, CA - Monday, September 29th, 2008

ooma, Inc., a privately held company committed to establishing new standards for home phone service, today announced the appointment of three consumer electronics veterans to lead the company’s sales and marketing efforts. Rich Buchanan, Chief Marketing Officer, Tami Bhaumik, Vice President of Corporate Marketing, and Aaron Duran, Vice President of Retail Sales join ooma from previous leadership roles at leading digital lifestyle company, Sling Media.

Buchanan, Bhaumik and Duran bring decades of consumer, high technology and OEM executive level marketing and sales experience to the management team at ooma. The three executives will be responsible for building ooma into an established brand that supports a growing retail sales channel.

“Rich, Tami and Aaron are proven leaders that will better position ooma as the premier telephone service provider and align us with the best distribution channels available,” said Andrew Frame, CEO of ooma. “Through their tenures at Sling Media and other ventures, the three have honed their skills of marketing and selling brilliant, disruptive consumer products. This team understands our goal of transforming home telephony and I am happy to have them on board.”

Buchanan brings more than 25 years of marketing and sales experience to the management team at ooma. Most recently, Buchanan was VP of marketing at Sling Media. Previously, Buchanan led retail consumer electronics and OEM efforts at SuperMac Technologies, Radius, Creative Labs, Rendition, and Raycer Graphics. While at Creative Labs, Buchanan introduced the sound card and CD-ROM player to the consumer electronics world, taking Creative Labs to $1.5B in annual sales.

With more than 20 years of consumer and high tech marketing experience, including senior roles at Sling Media, Saatchi & Saatchi, J. Walter Thompson and Goldberg, Moser, O’Neil and several startups, Bhaumik is an expert at establishing and executing marketing strategies on both the client and agency side. Both Bhaumik and Buchanan have received numerous marketing honors including Addy and Webby awards.

Duran brings to ooma over 18 years of sales and channel development experience both in the U.S. and Europe. He has held a variety of senior sales and marketing positions at Apple, Claris, Hewlett-Packard and Sling Media. Duran has a history of designing channel programs and strategies to successfully launch high-tech products and services to consumers, businesses and multi-national corporations through direct and indirect channels.