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The most popular messaging apps by country January 16, 2025 | 6 min read
It is becoming increasingly common for people to use messaging apps rather than traditional text messaging, largely because of two major benefits: They’re free to use, excluding voluntary in-app purchases, and they don’t require cellular data like SMS messages. You only need your phone, the app and an internet connection. This low barrier to entry makes messaging apps the most accessible option available to many populations all over the world, especially compared to the cost of monthly cell phone plans.
To examine which messaging apps are most used around the globe, the team at Ooma has collected data on the popularity of messaging apps in 143 countries, examining the percentage of people in each country using a specific messaging app compared to the population as a whole.
Embed to your site:<a href="https://www.ooma.com/blog/the-most-popular-messaging-apps-by-country/"><img decoding="async" src="https://www.ooma.com/wp-content/uploads/most-popular-messaging-apps-6b-SMC.png" alt="The Most Popular Messaging Apps by Country - Ooma Business Text Messaging - Infographic" title="The Most Popular Messaging Apps by Country - Ooma.com - Infographic"></a><br><a href="https://www.ooma.com/" alt="Ooma Business Text Messaging" title="Ooma.com">By Ooma.com</a>
WhatsApp is a messaging app that offers all the benefits of a mobile service: chat; video and voice calls; and the ability to exchange images, data files and other media. Beyond that, the app is great for communication between families, groups and communities. With almost 3 billion unique active users, it is one of the top messaging apps out there. Meta Platforms, more commonly known as Facebook, owns WhatsApp , which the company purchased a decade ago for $19 million. Between Facebook Messenger and WhatsApp, Meta boasts the majority of messaging app usage worldwide. These platforms are also some of their most profitable . WhatsApp is used mainly in India , with 615.9 million active users hailing from the country, though that is only 42.8 percent of the country’s population.
Some social networks feature a direct messaging capability, which makes them double as both a social media platform and a messaging app. This category is where Facebook Messenger falls. Part of Messenger’s popularity is due to its wide range of uses beyond basic messaging and voice calls, including sending and receiving money, creating photo albums, curating shared music playlists, and watching videos with other people. Facebook Messenger is used heavily in the United States, with a user base of 271.7 million, or a whopping 79.1 percent of the 337 million population. As you can probably guess, Facebook is also the most popular social network in the U.S.
WeChat, a messaging service developed by the Chinese company Tencent, has more than 1.3 billion active users and revolutionized the landscape of messaging in China. WeChat is by far the most popular choice for messaging in China, with nearly 857 million active users in its home country. This is 60.2 percent of China’s population of 1.4 billion. WeChat has grown from a modest messaging platform to an all-purpose app by adding many features, such as food delivery, shopping, gaming, reading and even paying bills . Another reason for WeChat’s dominance is that competitors like Facebook Messenger and WhatsApp are banned in mainland China, though some individuals have workarounds to access these apps.
Similar to WeChat, KakaoTalk is hugely popular in its country of origin and offers a wide variety of features, such as food delivery, payment services and gaming. The app’s 47.6 million users translate to a staggering 92.1 percent of the entire population of South Korea. South Korea is one of the most technologically attuned countries, so it is not all that shocking that both young and old rely on this messaging app.
Telegram , owned by Russian brothers Pavel and Nikolai Durov, sets itself apart from other messaging apps with its privacy protection features, allowing users to hide their phone numbers or forgo using a phone number to register . Another great feature of Telegram is its unlimited cloud storage , which makes it very popular with businesses.
Telegram’s efforts to maintain users’ privacy and anonymity have received both praise and criticism. Telegram protects political adversaries and whistleblowers in locations where they may not otherwise feel safe, as well as any users concerned about data security. However, the nature of the app also lets crime, misinformation, abuse and other illegal activities fester. It is also incredibly difficult for law enforcement to track activity through it.
Other notable messaging apps include LINE, the most popular app in Taiwan, Japan, and Thailand, and Zalo, which is the most popular messaging app in Vietnam.
The future of messaging apps Messaging apps have boomed in popularity in the past few decades, and there seems to be no sign of them slowing down anytime soon. Business es will expand through messaging in large part due to consumers increasingly preferring it, with other benefits including convenience and the ability to leave behind a paper trail at every step. Some apps have even started offering features specifically for business , such as WhatsApp’s WhatsApp Business suite. You can also expect to see more and more AI integration, such as Meta AI being baked into WhatsApp.
Messaging App Number of Countries Where It is the Most Popular Messaging App Facebook Messenger 73 WhatsApp 63 LINE 3 WeChat 1 Telegram 1 Zalo 1 KakaoTalk 1
The most popular messaging app by country Country Messaging App Number of People in the Country Who Use the Most Popular Messaging App (in millions) Percentage of Population Who Use the Messaging App 1 Saudi Arabia WhatsApp 30.7 92.2% 2 South Korea KakaoTalk 47.6 92.1% 3 Taiwan LINE 21.0 90.1% 4 Libya Facebook Messenger 6.2 84.9% 5 Malaysia WhatsApp 29.5 84.0% 6 Finland WhatsApp 4.5 80.3% 7 Qatar Facebook Messenger 2.4 80.2% 8 Mongolia Facebook Messenger 2.7 79.3% 9 United States Facebook Messenger 271.7 79.1% 10 Singapore WhatsApp 4.5 77.7% 11 Georgia Facebook Messenger 2.9 77.0% 12 Switzerland WhatsApp 6.8 76.7% 13 Japan LINE 95.3 76.6% 14 Thailand LINE 54.0 75.3% 15 Ecuador Facebook Messenger 13.5 75.1% 16 Mexico Facebook Messenger 96.6 74.5% 17 Peru Facebook Messenger 25.0 73.9% 18 Spain WhatsApp 35.3 73.7% 19 Netherlands WhatsApp 13.3 73.5% 20 Vietnam Zalo 73.0 72.7% 21 Colombia Facebook Messenger 37.4 71.4% 22 United Kingdom WhatsApp 48.5 70.7% 23 Costa Rica Facebook Messenger 3.6 70.7% 24 United Arab Emirates WhatsApp 7.5 70.2% 25 Bahrain WhatsApp 1.1 70.1% 26 Indonesia WhatsApp 196.1 69.7% 27 Canada Facebook Messenger 27.2 69.1% 28 Philippines Facebook Messenger 78.4 68.3% 29 Bolivia Facebook Messenger 8.3 67.8% 30 Oman WhatsApp 3.4 67.3% 31 Bhutan Facebook Messenger 0.5 67.0% 32 El Salvador Facebook Messenger 4.2 66.6% 33 Kuwait WhatsApp 3.2 66.1% 34 Brazil WhatsApp 139.3 66.0% 35 Chile Facebook Messenger 13 66.0% 36 Brunei Facebook Messenger 0.3 64.9% 37 Israel WhatsApp 6.0 64.8% 38 Uruguay Facebook Messenger 2.2 64.6% 39 South Africa WhatsApp 40.6 64.2% 40 Norway Facebook Messenger 3.5 63.4% 41 Lithuania Facebook Messenger 1.8 63.1% 42 Portugal Facebook Messenger 6.6 62.9% 43 Italy WhatsApp 37.3 62.7% 44 Russia WhatsApp 90.8 62.4% 45 Denmark Facebook Messenger 3.7 62.2% 46 Hungary Facebook Messenger 6.0 61.5% 47 Germany WhatsApp 51.9 61.4% 48 Tunisia Facebook Messenger 7.4 60.7% 49 China WeChat 856.8 60.2% 50 Australia Facebook Messenger 15.9 60.2% 51 Cambodia Facebook Messenger 10.4 59.7% 52 Austria WhatsApp 5.4 59.1% 53 Argentina Facebook Messenger 26.7 58.6% 54 Puerto Rico Facebook Messenger 1.9 58.6% 55 Paraguay Facebook Messenger 4.0 58.4% 56 Lebanon Facebook Messenger 3.4 58.4% 57 New Zealand Facebook Messenger 3.0 58.0% 58 Ireland WhatsApp 3.0 57.7% 59 Nicaragua Facebook Messenger 3.9 57.2% 60 Sweden Facebook Messenger 6.0 56.9% 61 Jamaica WhatsApp 1.6 56.3% 62 Algeria Facebook Messenger 25.7 55.7% 63 Dominican Republic Facebook Messenger 6.3 55.6% 64 Morocco Facebook Messenger 20.8 55.2% 65 Türkiye WhatsApp 47.6 54.6% 66 Belgium Facebook Messenger 6.4 54.6% 67 North Macedonia Facebook Messenger 1.0 54.6% 68 Romania Facebook Messenger 10.4 54.4% 69 Bulgaria Facebook Messenger 3.7 54.4% 70 Armenia Facebook Messenger 1.6 54.0% 71 Guatemala Facebook Messenger 9.7 53.5% 72 Laos Facebook Messenger 4.1 53.5% 73 State of Palestine Facebook Messenger 2.9 53.4% 74 Greece Facebook Messenger 5.4 52.7% 75 Panama WhatsApp 2.3 51.6% 76 Croatia WhatsApp 2.0 51.3% 77 Poland Facebook Messenger 19.7 50.8% 78 Uzbekistan Telegram 18.0 50.5% 79 Slovakia Facebook Messenger 2.7 48.9% 80 Jordan Facebook Messenger 5.5 48.1% 81 Czech Republic Facebook Messenger 5.2 48.1% 82 Egypt WhatsApp 55.0 48.0% 83 France Facebook Messenger 31.9 48.0% 84 Sri Lanka WhatsApp 11.0 47.9% 85 Slovenia Facebook Messenger 1.0 47.2% 86 Venezuela Facebook Messenger 13.3 47.0% 87 Bosnia and Herzegovina Facebook Messenger 1.5 46.5% 88 Iraq Facebook Messenger 20.8 46.1% 89 Nepal Facebook Messenger 13.7 46.1% 90 Honduras Facebook Messenger 4.9 46.0% 91 Serbia Facebook Messenger 3.1 45.8% 92 Moldova Facebook Messenger 1.4 44.3% 93 India WhatsApp 615.9 42.8% 94 Albania WhatsApp 1.2 42.7% 95 Kazakhstan WhatsApp 8.0 39.4% 96 Ukraine Facebook Messenger 14.4 38.2% 97 Myanmar Facebook Messenger 18.7 34.6% 98 Gambia WhatsApp 0.9 33.2% 99 Congo WhatsApp 1.9 30.7% 100 Ghana WhatsApp 10.1 29.9% 101 Mauritania WhatsApp 1.5 29.9% 102 Senegal WhatsApp 5.2 28.8% 103 Bangladesh Facebook Messenger 44.2 25.8% 104 Kenya WhatsApp 13.9 25.1% 105 Haiti Facebook Messenger 2.9 24.9% 106 Azerbaijan WhatsApp 2.5 24.2% 107 Burkina Faso WhatsApp 5.3 23.0% 108 Belarus WhatsApp 2.1 23.0% 109 Kyrgyzstan WhatsApp 1.6 22.6% 110 Nigeria WhatsApp 51.0 22.4% 111 Zimbabwe WhatsApp 3.6 22.0% 112 Cote d’Ivoire Facebook Messenger 6.6 21.2% 113 Pakistan WhatsApp 52.3 21.1% 114 Guinea Facebook Messenger 3.0 20.8% 115 Sierra Leone WhatsApp 1.6 18.9% 116 Togo WhatsApp 1.7 18.3% 117 Sudan WhatsApp 9.1 18.2% 118 Mali WhatsApp 4.2 17.7% 119 Cameroon Facebook Messenger 4.9 17.3% 120 Benin WhatsApp 2.4 17.0% 121 Zambia Facebook Messenger 3.4 16.4% 122 Liberia Facebook Messenger 0.9 15.7% 123 Angola WhatsApp 5.5 15.0% 124 Tanzania WhatsApp 9.9 14.9% 125 Tajikistan WhatsApp 1.4 13.5% 126 Somalia Facebook Messenger 2.4 13.1% 127 Ethiopia WhatsApp 16.2 12.6% 128 Mozambique WhatsApp 4.1 12.2% 129 Papua New Guinea Facebook Messenger 1.2 11.5% 130 Eritrea WhatsApp 0.4 11.5% 131 Rwanda WhatsApp 1.5 10.7% 132 Afghanistan WhatsApp 4.3 10.4% 133 Malawi WhatsApp 2.2 10.4% 134 Central African Republic WhatsApp 0.5 10.0% 135 Uganda WhatsApp 4.7 9.7% 136 Madagascar Facebook Messenger 3.0 9.6% 137 Burundi WhatsApp 1.3 9.5% 138 Yemen WhatsApp 3.7 9.4% 139 DR Congo WhatsApp 9.7 9.2% 140 Turkmenistan WhatsApp 0.5 7.4% 141 South Sudan Facebook Messenger 0.5 4.3% 142 Chad Facebook Messenger 0.8 4.2% 143 Niger Facebook Messenger 0.6 2.3%
Diane Balogh has more than 10 years of experience researching, editing and writing for and about the telecommunications industry. Her blog posts have appeared on ooma.com, TechBuzz.att.com, OnSIP.com and Talkatone.com. A graduate of the University of Missouri School of Journalism with an area of emphasis in science writing, she specializes in translating complex topics into language that is easy to understand.
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