Ooma Blog

---

Big business doesn’t typically start as a big business, it starts as a small business that’s been able to adapt and grow. Look around you, there are numerous businesses that have found ways to thrive over the years despite economic downturns, consumer preference shifts and technological advancements.

---

Ah, spring is on the way. Flowers will bloom, the sun will shine, the birds will chirp and the bees will buzz. Spring isn’t just a new season for nature, however, it’s also a great opportunity to shake off some of that seasonal rust and jumpstart your business with spring sales ideas.

---

Is it possible to grow your business in a downturn? It depends on where you look. Certainly, there are small businesses that do not make it through difficult times. On the other hand, some companies thrive by finding recession-proof products. If you’re looking for inspiration and ideas to get you through a short-term economic crisis, look at these business options.

---

How do you announce menu and service updates as your business changes? You might get questions about your offices. You might offer a new delivery service or change your menu as the seasons change. Use these steps to announce menu and service updates to customers.

---

Loyal customers are critical to business success because they tend to be a source of repeat business. According to The Loyalty Report 2018, “Loyalty programs that establish positive emotional connections with Members see 27% more of their Membership increasing their spend with the Brand.” This research tells us that building customer loyalty can lead to more spending.

---

Choosing small business accounting software isn’t as much fun as making sales. Yet it is vital if you want to stay organized, minimize your taxes, and pay your bills accurately. When you use accounting software, you will be able to complete your payroll taxes much more quickly. You will also suffer far fewer cash flow surprises.